Sublight embarked on a really cool adventure with the Chappyz team, a groundbreaking AI-powered plug-and-play protocol that revolutionizes community engagement and growth. Our mission? To design a brand identity that resonates with audiences, introduces the friendly character "Chappy", and creates a cohesive visual language across all touchpoints. Chappyz isn't just another protocol—it's a dynamic ecosystem that rewards community members in real-time. We crafted a super cool and friendly character, Chappy, who became the face of the brand, appearing across social media, marketing materials, website, and videos. Additionally, we developed two explainer films—one for consumers and one for investors—to effectively communicate Chappyz's value proposition. But we didn't stop there. We also designed a captivating NFT series and launch elements, including Telegram stickers for the community. Our unique selling proposition? A full A-to-Z brand design, providing marketing and sales teams with all the necessary elements to drive engagement and growth. The outcome? An excited community and a highly successful launch of the token and platform. Our collaboration with Chappyz resulted in a vibrant and cohesive brand identity that continues to resonate with audiences and drive meaningful engagement.